Cancord was approached by a chain of retail stores interested in adding a line of General Purpose Cordage Products to their inventory. They were frustrated with their current supplier who could not supply retail friendly packaging.
Cancord worked with the retail chain to understand its customer base. It created a custom retail display that worked well in the individual stores. Cancord developed custom packaging to emphasize and reinforce the branding of the retail chain. The end result was a high impact display that took up less space in the stores, and in the end was more economical for the retail chain then their previous rope assortment.